In Mexico, a freelancer charges between MX$3,000 and MX$15,000 for a basic informational website for a local business, and agencies start at around MX$15,000. Maintenance runs MX$300 to MX$2,000 a month. Your price comes down to three things: how much a new customer is worth to that business, how many hours it takes you, and who maintains the website afterward.
Search "how much to charge for a website" on Google in Mexico and you'll notice an odd pattern. In October 2026, five of the top nine results were Reddit threads and Facebook groups: people asking other people what to charge. It's a very common question, and almost nobody answers it with actual peso amounts and a method. This guide does both.
What websites cost in Mexico today
In Mexico, a freelancer charges MX$3,000 to MX$10,000 for an informational website and MX$10,000 to MX$25,000 for a small business site, according to GoDaddy LATAM (2025) and New Emage (2026). An agency charges MX$10,000 to MX$20,000 for the simplest website. Here are the ranges in pesos, before VAT (IVA):
| Project type | Freelancer | Agency |
|---|---|---|
| One-page informational website | MX$3,000 – MX$10,000 | MX$10,000 – MX$20,000 |
| Small business site with multiple pages | MX$10,000 – MX$25,000 | MX$24,900 – MX$40,000 |
| Online store | MX$15,000 – MX$30,000 | MX$49,900 – MX$80,000 |
| Hosting, domain, and SSL certificate | MX$300 – MX$800 a month | Included or extra |
| Maintenance with updates and support | MX$800 – MX$2,000 a month | Included in plans |
Sources: GoDaddy LATAM, November 2025 and New Emage, April 2026. Both note that these are estimates based on quotes, not a market study.
The range is huge because "simple website" means something different to everyone. And almost all of the price is charged once: the monthly part is just hosting and maintenance.
What makes a website cost more or less
How much a new customer is worth to the business
This is the factor that matters most, and the one the fewest freelancers use. A dental office that gets one new patient a month from its website can pay more than a taco shop that gets ten new customers. Before you quote, ask the owner how much an average customer brings in. Your price should be a small fraction of that.
The scope of the project
Count the pages (home, services, gallery, contact), the features (contact form, booking, catalog, payments), and the rounds of revisions. Put it in writing in the quote. Anything that isn't in writing turns into "could you also add…?"
Your production costs
Hosting, domain, templates, tools, and your hours. If you use WordPress, add the time it takes to update plugins and make sure nothing breaks.
Who maintains the website afterward
If you're the one making changes, renewing the domain, and answering when the site goes down, that work repeats every month for as long as the client stays with you. Quote it separately or include it in a monthly fee. If you don't charge for it, you end up doing it for free every time the client messages you.
Your experience in that industry
Three websites for vet clinics in your city are worth more in a quote than a list of tools you know. If you've already worked with an industry, charge like a specialist in that industry.
What to charge extra for
These pieces are usually quoted separately because they change how much time the project takes:
| Service | When to charge extra |
|---|---|
| Website copy | If the client doesn't provide it and you write it from scratch |
| Photography | If you go to the business to take photos or hire someone |
| Logo or branding | If the business doesn't have a logo or wants a new one |
| Google Business Profile | If you create, verify, or update it yourself |
| Online store or payments | Always: it's a separate project |
| Migrating an old website | If content, email, or the domain needs to be moved |
What you're better off not charging for: a short call to understand the business, and the first round of small tweaks. They're cheap for you and they take away the client's fear that "they're going to charge me for every little thing."
Three ways to charge for a website
1. One-time project fee
This is the most common in Mexico. You quote, collect a deposit (usually 50%), deliver, and collect the rest.
You get a big chunk of money at once. The problem shows up the next month: you're starting from zero, and when the client asks for "one quick change" three months later, you either charge for it and they get annoyed, or you do it for free.
2. One-time fee plus maintenance
You charge for the project and then a monthly fee for hosting, the domain, and minor updates. Many freelancers end up here without planning to.
It gives you a small, steady income. But the client already paid a lot up front, so the monthly fee feels like an add-on, and it's the first thing they cancel in a slow month.
3. Monthly fee from day one
You don't charge for the project, or you charge a small setup fee, and everything goes into one monthly fee: the website, hosting, domain, updates, and the results report.
The client gets in paying very little, and you add one more paying client every time you close a deal. It takes you longer to recoup your hours, so this model only works if building each site doesn't take you long.
If each website takes you a week, charge per project. If it takes you an afternoon, a monthly fee pays off more in the long run.
How to calculate your monthly fee
To calculate the monthly fee for a website, add up your costs per client, multiply the hours you spend on them each month by your hourly rate, and round to a number that's easy to say. With MX$150 in costs and 1.5 hours at MX$250 an hour, the monthly fee comes out to about MX$525.
- Add up your costs per client. Hosting, domain, tools, and whatever platform you use. Example: MX$150 a month.
- Estimate your hours per month per client. Updates, messages, and the report. Example: 1.5 hours.
- Put a price on your time. At MX$250 an hour, 1.5 hours is MX$375.
- Add it up and round to a number that's easy to say. MX$150 + MX$375 = MX$525. You can offer MX$500 or MX$590 a month.
Compare your number with what the market already pays for maintenance (MX$300 to MX$2,000). If yours is way higher, trim what your basic plan includes and sell the rest as add-ons.
What to include in each plan
With two or three tiers, the client compares your options with each other and stops comparing you with the nephew who'll "do it cheaper." According to INEGI's 2025 ENDUTIH survey, 97.3% of internet users in Mexico go online with a smartphone, so every plan needs to look good on a phone.
| Basic | Business | Complete | |
|---|---|---|---|
| Website with their info, photos, and map | ✓ | ✓ | ✓ |
| Hosting, domain, and SSL certificate | ✓ | ✓ | ✓ |
| WhatsApp and call buttons | ✓ | ✓ | ✓ |
| Updates per month | 1 | 3 | Up to 8 |
| Monthly report of WhatsApp clicks and calls | ✓ | ✓ | |
| Contact or booking form | ✓ | ✓ | |
| Chatbot or AI replies on WhatsApp | ✓ | ||
| Catalog or online payments | ✓ |
The report is what helps the most to keep the client paying. When they see how many people messaged them on WhatsApp from the website, the monthly fee stops feeling like an expense. In website maintenance cost, you'll find a full list of what's worth including every month.
Common pricing mistakes
- Charging by the hour without saying how many hours. The client doesn't know how much they'll pay, and they get suspicious.
- Leaving updates unlimited. "Just one more change" turns into ten. Put the number in every plan.
- Competing on price. If your pitch is being the cheapest, someone cheaper always shows up.
- Quoting before showing anything. Lots of businesses ask for the price and then stop replying. If you've already talked with the owner, show them what their website would look like before you give a number. We explain this in how to sell websites to local businesses.
- Forgetting who owns the site. Put in writing what happens to the website, the domain, and the content if the client leaves.
FAQ
How much should I charge for a website in Mexico?
A freelancer charges between MX$3,000 and MX$15,000 for an informational website as a one-time fee, according to GoDaddy LATAM and New Emage. If you charge it as a monthly fee with hosting, updates, and a report included, the usual range is MX$500 to MX$2,000 a month.
How much should I charge to build a simple website?
A simple website, a single page with the business's information, photos, map, and WhatsApp button, is quoted between MX$3,000 and MX$10,000 by a freelancer in Mexico, according to GoDaddy LATAM. If you charge it as a monthly service that only covers hosting and the domain, the range is MX$300 to MX$800 a month.
How much does a designer charge to build a website?
A freelance web designer in Mexico charges MX$5,000 to MX$12,000 for a website when starting out and MX$12,000 to MX$30,000 with experience, according to New Emage (April 2026). Agencies start at around MX$15,900. The price goes up with the number of pages, copywriting, photos, and features.
How much should I charge for a WordPress website?
A WordPress website is priced in the same range as any other: MX$3,000 to MX$15,000 with a freelancer in Mexico. What changes is maintenance, because WordPress, the theme, and the plugins update often and can break the site. If you're going to do that work, add it to a monthly fee.
How much does a professional website cost?
With an agency, a corporate website for a small business costs MX$24,900 to MX$40,000 and an online store MX$49,900 to MX$80,000, according to New Emage. We compare it by type of provider in how much does a website cost in Mexico.
Do you charge VAT on a website?
Yes, a website is subject to VAT (IVA) if you're registered with the SAT, Mexico's tax authority, and you issue an invoice (factura) for the service. The standard rate is 16%. Many businesses ask for an invoice so they can deduct the expense, so being able to invoice helps you close sales. If you're not sure about your tax status, ask your accountant before you quote.
How The Biz Layer helps you charge every month
The Biz Layer is a platform for freelancers, social media managers, and small agencies that sell websites to local businesses and charge them a monthly fee. With it, a monthly fee works because building and maintaining each client's site takes you very little time.
In The Biz Layer, you build your client's website from a short form and make changes over chat with an AI agent. Every site counts WhatsApp clicks, calls, and form submissions so you can show them along with the invoice. You set the price and bill your client directly. Building is free, and you pay once a client's site is live. Do you sell to medical offices, salons, or auto shops? In who you sell to, you'll see what a website needs for each industry.